The Truth About Pinched Head

People are always asking me how we came up with the name Pinched Head for our company so I decided to set the record straight once and for all with an explainer video.

Explainers are a fun way to tell a story. They are short animated videos used primarily to promote a business, product or service in a simple, and compelling way.

There are a lot of animation tools on the market that make it easy to create these videos – I used VideoScribe by Sparkol for this one, but the tool is only a means to an end. There’s no guarantee you’ll have a great video when you are done.

Here are some tips to help you create a killer explainer video:
  1. The key to a great explainer video starts with a well-crafted script that is no longer than 90 seconds in length – who-ah I just made it with mine.  
  2. It should focus on the benefits of your business, product or service.
  3. There IS room for humour (or humor if you are American). People love to be entertained.
  4. The quality of the voiceover is important – even more important than the visuals so use a professional if you can.
  5. Keep the action moving – keep changing things up to keep the video interesting.
  6. Include a clear call to action – oops I don’t have one in mine, but if you like what you see leave a comment.
    Ok cool, now I have a call to action.




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